“Great storytellers have an unfair competitive advantage.” – Venture Capitalist Bill Gurley

If you’re in technology sales, there is a good chance that this week you are facing a 2026 quota and you’re putting together your sales plans for Q1. Even more, if you are a technology sales leader, you know the start of a new year can have a large impact on your year. I’ve been where you are and I’d like to share a competitive advantage that you have not been leveraging. It’s story. I’d like to invite you to do 3 things. First, invest 20 minutes (and I know that’s a lot), to explore a video in which I share the top 10 Storytelling Tips for Technology Sales that I learned over 30 years of selling tech solutions. Second, take 5 minutes to consider how this might impact you and your sales team in 2026. Third, if you’re interested, take a moment to message or email me. If you’ve invested your time in reading this and watching the video, I’ll gladly invest my time in exploring your interests in story.