Tips to enhance your Social “Signal to Noise Ratio”

Often people think that when you move to using social business practices, you’re just going to divert the mass of your inbox into some social stream. I was recently asked by a client for some tips (best practices) around social business…specifically around the concern for “a lot of junk showing up in the newsfeed”. Here is what I sent her.

NOTE: My response reflect how I use my enterprise social solution (IBM Connections)

Network with the people who have knowledge you can use (who you invite) or who work with you and can leverage your knowledge (who invites you).
If you go after numbers in your network, the noise level can cause issues.

Follow the people with whom you have specific relevant interest or current business need.
In IBM Connections you can network with someone and/or you can follow them. Our CEO, Ginni Rometty, doesn’t accept network invitations, so she’s not in my network. Yet I can “follow” her which notifies me of her social actions. I follow pertinent executives and I also use the “follow” feature for people on current projects that I want to keep focus on. When the project is over, I just “unfollow” them.

Tune your listening to what you’re trying to accomplish
In the “river of news” (our status updates), we can select to see the items from:

  • “I’m Following” (Updates for people and things I’m specifically following and responses to my own content),
  • “Status Updates” (From my network, people and communities) and
  • “Discover” (Updates outside my network, but suggested based on analytics, popularity, etc.)

This allows me to dial up the “signal to noise” ratio to meet my immediate interests.

If you find people or subjects too “noisy” and of little use, un-follow or un-network them.
Don’t think it’s a personal thing. It’s business. It’s your time. So use it wisely and don’t let the noise makers clutter your listening.

Use @ mentions only when necessary.
In IBM Connections, we can include an @ mention (ie. @Louis Richardson) in posts. These generate a notification to the person mentioned. This can be in the river of news or if preferred by the individual, it can generate an email notification of mention. In either case, it triggers a “look here” type action. Historic email is cursed because of these and social can likewise be abused. So change the way you communicate and only call specific attention to someone when you must….not when you can.

Change your thinking (and culture) from “Why should I share this” to “Why shouldn’t I share this”
Open conversations and sharing should be the default. Our current transaction based systems, like email, IM, etc. have taught us to limit the people to whom we send the message/answer/idea. That’s because from the receiving end, our inbox is a “to do list” that we don’t own. Social sharing is more about making information and ideas available…when needed. So sharing socially is not an imposition, it’s an open invitation.

As for what you post, if you find it interesting, it’s likely others will as well.
Again, you’re not imposing, you’re making it available. So post freely. I often post material that I think I’m probably the only one that might be interested. I do it so I can find it again when I need it. On many such occasions I’ve been surprised how many people have used and appreciated that material. Don’t try to figure out why it’s important or to whom it would be important…just put it out there to be discovered.

If you have other recommendations, please post them in the comments below. Also if you have any questions, let me know and I’ll do my best to assist you in finding the answers you need.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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