I recently discovered a book titled “How to Deliver a TED Talk” by Jeremey Donovan. Now for anyone unfamiliar with TED.com, I warn you…once you go, there’s no turning back. To quote Jeremey, “TED is a nonprofit organization devoted to amplifying electrifying ideas from the domains of technology, entertainment and design.” And in the process, TED has developed a reputation as a hub and home to some of the best speakers and presenters on the planet. TED talks are a maximum 20 minutes long. And some of the best are under 10 minutes. But the content and delivery is often so engaging that you literally lose track of time. That’s why I offered the warning in the first place. But I’ve never regretted a minute that I spent listening to new ideas or experiencing new stories on TED.com. Anyone familiar with TED and my material will attest that some of my best stuff is based on content originally discovered on TED. But this isn’t meant to be a TED commercial. Like Jeremey, I believe we can all learn not only from the stories, but from the storytellers.
TED has garnered its exceptional reputation by carefully selecting and vetting the talent they put on stage. And part of that defining process is what is known as the TED Ten Commandments. I had never seen them before and I recognize that a few of them may not easily translate to our own presentations and sales methods. For that reason, I’ve arranged the list in an order that I believe to be from the most relevant to our situation, down to those very specific to TED’s purpose.
- Thou Shalt Reveal Thy Curiosity and Thy Passion.
If you’ve ever pitched to someone and their response was “I’m not interested”, it was because you weren’t interesting. If you’re not exciting, they can’t be. BTW…everyone in the room wants you to be interesting. So it’s up to you to deliver. Record yourself and then listen. Would you find yourself interesting? If not, rework and repeat.
- Thou Shalt Dream a Great Dream, or Show Forth a Wonderous New Thing, or Share Something Thou Hast Never Shared Before.
No one really wants to hear “if Facebook were a country, it would be the 3rd largest”…unless they work for Facebook. Most everyone knows that. What your audience wants to hear is something unique…something fresh…something that makes them think.