Welcome to the first meeting of CAA. Although this is a virtual meeting, I know there are a lot of addicts like me who need to come forward. It’s said that the first step on the road to recovery is to admit you have a problem. So I’ll start our meeting:
(ME) “Hi, I’m Louis and I’m a Connections-aholic”
(YOU) “Hi, Louis”
(ME) “For most of my professional career I’ve experienced this insatiable desire to ask questions like ‘why’ and ‘what if’ and do things a bit differently. For years I sought out the side hallways of companies and obscure water coolers where I would find other ‘why junkies’ and we would share our ideas and ponder what it would be like if we could redefine processes or remove the rules.”
“Early on, like others, I tried to find a fix in ‘document repositories’. For years I was a dealer of ECM. I started out pushing lightweight doc management, like Dom.Doc, but I soon progressed to the hard stuff…FileNet. But my overindulgence of content creation didn’t offer any relief. In fact, it just made matters worse. I found myself creating content dozens of times a day and yet it wasn’t having the effect I expected. I recreated stuff I already had, I lost track of ideas, I forgot where I put stuff, my desktop became a mess…in short, I was literally losing my mind.”
“So I turned to what I thought was more of a ‘recreational fix’…email. After all, how much time and effort could I possibly waste in a conversational tool? Again, like a lot of you who know the depths of nested in-box folders and the ever pressing ‘mail quota’ monkey on your back. It soon became clear that this wasn’t meeting my cravings for creative and innovative interaction.”
“Then I was exposed to this new thing on the market…a ‘social’ substance that some guys and gals in a research lab cooked up. In the early days I started getting hits on ‘blue pages’ and ‘cattail’ (internal project names). But it wasn’t long before these lab rats added other powerful ingredients and I became full scale addicted. Its street name was ‘Connections’. For me the name made sense. It was like having all my brain synapses connected and firing in tandem.”
“I began seeing content I had never seen before. And it wasn’t the stale black and white single version stuff I had experience in doc mgmt and email. It was living, breathing, interactive stuff in full fidelity. It had the flat content I was familiar with, but it added a depth of credibility. I could see where this stuff had come from and where it had been…who cooked it up, who tasted it and what they thought about the rush. Content dealers I knew began pushing their ideas and sharing from the stashes of others.”
“And it was interactive. I was experiencing content that got better almost as rapidly as I could ingest it. And it was mobile…so I could address my insatiable questioning and drive for answers from anywhere and at any time. The previous side hallways and obscure water coolers were now at my fingertips. I could get an innovation fix anytime I wanted one.”
“And it was easier to find. ‘Communities’ began popping up where knowledge junkies would hang out and trade expertise and opinions. If you wanted to experience a ‘blog’ or ‘wiki’, it was always right there in easy reach. And it went mainstream when they combined it with my other addictions. I could get this social in ‘portal’ and ‘mail’. They even combined it with ‘FileNet’ which increased the potency of both components. I soon realized that there wasn’t a place or a time when I wasn’t a few clicks from another taste of Connections.”
“I’m Louis and I’m a Connections-aholic. It’s been mere minutes since my last social posting. I’m sorry, but you’ll have to excuse me while I hit the ‘post’ button and feel the rush one more time.”
EDITORS NOTE: I do not (and never have) condoned the use of illegal mind altering or performance enhancing substances. But the legal mind altering and performance enhancing substances, like Connections, are awesome!
For anyone interested in IBM Connections and our social business solutions, please visit www.ibm.com/social
And on a more serious note, I hope no one has been offended by this posting. But it’s commonly known that the only two industries that have “users” are technology and the drug trade.