I have the pleasure of working with a great social solution team at IBM. We are releasing the next version (4.0) of IBM Connections. This solution is beneficial in helping companies develop and maintain a more “creative” organization. As we discuss this internally, we have been referring to this release as “C4″. So I couldn’t help but equate it to the other disruptive C4. So, I looked up C4 in Wikipedia, took a couple of paragraphs and inserted some text. I didn’t delete any text. I think it works:

Advantages
A major advantage of C4 is that it can easily be molded into any desired shape. It fits within your organization wherever you need social. C4 can be pressed into gaps, cracks, holes and voids in your portal, intranet, business applications, email and collaboration clients, CRM, ERP systems, practically anything except buildings, bridges, equipment or machinery although some equipment and machinery contains embedded software, so it’s a target for C4 as well. Similarly, it can easily be inserted into empty shaped charge case like Microsoft SharePoint, one of the type of content containers used by many companies including most military engineers.

C4 is very stable and although some people in organizations are insensitive to social, C4 can stand up to most detractors by showing business value. Becoming a social business can result in cultural changes in most organizations, but rarely results in physical shocks.

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I’ll stop there.

I’ve had the pleasure of working with C4 and I’m sure our customers will also find it to be very powerful in addressing their business needs. I hope this conversation isn’t being monitored or I’ll be put on some watchlist.

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